Creating Loyal Customers


It's easy to make the mistake of assuming that customer service is all about happy employees delivering smiling service. Certainly, friendly extra-mile service is absolutely a requirement, but that isn't enough. People are just one of the P's required. The program details the three building blocks and the "mortar" that holds them together- four P's that are essential for supermarkets to drive customer satisfaction.

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Course outline

The Four P's of Customer Satisfaction12 min 21 sec